Navigating AI-Pragmatism and Brand Authenticity
The brands and marketers who successfully navigate the tension of AI efficiencies and genuine human brand authenticity will be the winners in 2026.
Introducing the Disruption-Fluency Self-Assessment
The Disruption-Fluency Self-Assessment, a fast way to gain insight into where your team stands on the Disruption-Fluent Marketing Framework.
Critical Constraints: Building Sensing & Learning Capability
Why your marketing organization keeps getting surprised by change, and how to build the radar you need.
Critical Contraints: When Leadership Itself Is the Obstacle
Why your organization lurches between bureaucratic rigidity and chaotic adaptiveness, and how to find productive balance.
Critical Constraints: Operational Agility, When Speed Matters
Why great marketing ideas keep dying in execution, and how to build an organization that can actually move.
Critical Constraints: Cultural Readiness is the Foundation
Why your investments in Agile, market intelligence, and leadership development may be operating at a fraction of their potential, and what to do about it.
The Four Dimensions of Disruption Fluency
Introducing the Four Dimensions of Disruption Fluency: The practical framework that sits at the core, providing the rubric for leaders to assess where they stand and, most critically, a guide to where to focus their efforts in order to develop true disruption fluency.
What would an “AI-First” marketing team actually look like?
What does "AI-First" actually mean for a marketing organization, and is that what CMO's should be striving for?
Agile Marketing: The Operating System for Disruption-Fluent Organizations
Agile Marketing is the operational foundation for disruption fluent marketing organizations. What does that mean in practice?
Adventures in Vibe Coding
An experience in vibe coding my way to a useful web app, and thoughts and advice around what that means.
Preparing for the AI “Counter-Disruption”
AI feels like an unstoppable wave for marketers. But what happens if the simmering consumer backlash becomes a major force, and brands have to react? How should leaders prepare?
Minimum Viable Bureaucracy: The Secret to an Agile Marketing Team
Minimum Viable Bureaucracy (MVB) is the smallest amount of administrative structure necessary to enable, rather than constrain, your marketing team's ability to respond and adapt to disruption with agility.