What exactly is “productive tension” and why is it so key to ensuring your organization is capable of thriving in the face of disruption? In my previous post on the idea of creating disruption-fluent marketing organizations, I mentioned this concept as key to “fuel strategic thinking, creativity, and innovation” and
The language we use reveals how we think. When we talk about "weathering storms" or "surviving change," we're treating disruption as an occasional crisis, something that interrupts normal business. But what if disruption is normal business now? And what if, rather than treating like
Last week I had a conversation with a former colleague, a fellow senior marketer, talking about how to best prepare your marketing team to succeed in the face of disruption, and a theme came up again and again: time. Or rather the glaring lack of it. I would imagine most
The edge of chaos. Where a frozen order and an ethereal disorder meet in a fluid equilibrium. Where life is in endless flux. Where a system is so adaptive that it is only a breath away from spinning out of control. - Kuwabara, K. (2000). Linux: A bazaar at the